Building and managing a successful channel is a mix of methodology and best practices, channel tools and of course trust based growth relationships.

From choosing and recruiting the right partners, through training and on-boarding, channel management and health monitoring, aligning KPI’s, and through-partner marketing and demand generation – ChannelSmart experts provide methodology, automation and outsourced support in execution where required.

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A key pillar in a B2B multi-channel / multi-touch approach is leveraging online and social marketing. B2B marketing activities engage the buyer journey in multiple touch points, contributing to brand awareness, lead generation, nurturing and qualification, local collaboration with partners and marketing insights.
ChannelSmart’s B2B Marketing Agency services empower our holistic go-to-market approach.
ChannelSmart provides various services to vendors and their channel partners worldwide, including: digital and social marketing, marcom support, marketing automation, SEO, ABM and Advocate Marketing.

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Direct sales, inside-sales (SDR’s) and channel teams nowadays need automated processes to gain competitive advantage. Improve your sales collaboration, increase lead flow, automate funnel qualification, optimize sales reps / SDR’s time, structure lead nurturing and measure ISS / channel KPI’s. ChannelSmart can assist your team to define methodologies and implement sales automation layers, on top CRM, that provide a competitive edge. Our services include outsources inside-sales, lead generation, inside-sales teams automation, pricing configuration tools and more. Sales and Inside Sales Team managers require KPI’s to optimize team activity – what works best in mailing, calling, social prospecting? Best practices for inbound leads and cold calling, high achievers matrices and insights to learn from and much more.

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Our team has unique experience in go-to-market applications. We implement systems in the triangle of Channel-Sales-Marketing and provide an customer/partner facing layer of automation and work-flow methodology. We work with over 10 SaaS vendors who provide technologies that make a difference in the way companies do business with their customers and partners. The tools we implement have clear ROI and growth impact for companies who wish to leverage automation in order to create a competitive advantage in their market.

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Growth oriented companies need to train and enable their sales teams and channels on how to sell, what to sell and to whom. Most training programs emphasize product and technical aspects and neglect go-to-market aspects. At ChannelSmart we create sales and partner training & certification programs that impact the way local/field teams push your products and services in their market. Our objective is to help remote teams and partners achieve sales excellence by leveraging aggregated know-how and best practices and providing easy-to-use training and sales kits. We also provide learning paths for technical teams and end-users.

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Each company has an untapped power-audience, a hidden asset = its Customers, Partners and Employees. Your customers can become your growth engine with the right motivation and framework. Advocate Marketing is a paradigm shift – an combination of methodology, community and automation that creates B2B brand advocacy. Our program generates multiple customer interaction per month, within a VIP/advocate customer community, generating hundreds of customer efforts to promote your products / company. Companies running advocacy programs report higher customer loyalty, incredible ROI from online reviews and colleague referrals, and increase in customer based content creation.

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CRM is just the first step of sales automation. Improving the sales teams capabilities to better utilize their outreach and grow lead to closer conversion is critical for sales success.

  • For inside-sales representatives (SDR’s) automation enables higher results and control:
    • Sharing best practices between all ISS teams – constantly implementing best scripts and methodologies working for over-achievers to the whole team.
    • Outreach optimization – call que, smart dialers, mail templates and auto-mail lead nurturing
    • Managerial analytics – gaining insight regarding effectiveness of employees, campaigns, regions, etc.

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