Partner Relationship Management (PRM) is a SaaS solution, which provides you the tools to manage the overall engagement with your partners and the indirect sales cycle. Among the many modules featured in a PRM system are the partner portal, resource library, deal registration, and channel marketing funds management, which allow holistic management and monitoring of all channel related aspects.

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Channel Marketing Automation tools are integrated SaaS platforms, which enable you to scale your end-to-end channel marketing process and drive demand through your partners.

They provide you the tools to offer your partners ready to use, to and through-partner, fully integrated campaigns, and enable to leverage them using a wide variety of marketing tools, such as social marketing and direct mailing.

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Each company has an untapped power-audience, a hidden asset = its Customers. Your customers can become your strongest growth engine with the right motivation and framework.
Advocate Marketing is a paradigm shift – an combination of methodology, community and automation that creates B2B brand advocacy. It’s a program that generates multiple customer interaction per month, within a VIP/advocate customer community, generating hundreds of customer efforts to promote your products / company.

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For inside-sales representatives (SDR’s) automation enables higher results and control:

  • Sharing best practices between all ISS teams – constantly implementing best scripts and methodologies working for over-achievers to the whole team.
  • Outreach optimization – call que, smart dialers, mail templates and auto-mail lead nurturing
  • Managerial analytics – gaining insight regarding effectiveness of employees, campaigns, regions, etc.

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Learning Management Systems (LMS) enable training management on a corporate internal and external level. Although different vendors provide different functions, core functionality includes training and certification, quiz management, various content formats, training management levels and reporting. Some LMS tools better fit partner sales and technical training, allowing tracking and monitoring of your channel partners enablement.

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