Companies wishing to grow international reach and penetrate global markets need to develop an indirect go-to-market plan via sales channels. In order to succeed, you will need to recruit the right Channel Partners to best suit your company’s goals and strategy. This should be followed by a closely managed partner ramp-up and enablement, and secured with highly engaged joint sales and marketing, business monitoring and partner sales incentives.

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SEM (Search Engine Marketing) is a subset of Digital Marketing leveraging online advertising (paid campaigns) to boost your online presence, search engine visibility and conversion. Smart SEM can increase conversion of targeted audiences, build engagement with new audiences, and boost lead generation all in a monitored and ROI driven process. ChannelSmart provides SEM services to vendors and their channel partners WW.

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Search Engine Optimization (SEO) is an ongoing process of improving presence and ranking in search engines, meant to increase organic search traffic to your website. Technical SEO allows analysing SEO issues regarding websites structure, pages, content, keywords, mobile and more. ChannelSmart provides Technical SEO analysis and ongoing support as well as direct access to our analyser tool and reporting online.

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Account Based Marketing (ABM) is a customer / account designated marketing tactic leveraging personalized messaging and marketing to a specific strategic account. ABM combines unique marketing automation tools with per-account plan and content. It also supports creating holistic insights regarding target accounts, and engaging both on a group and personal level. ChannelSmart ABM campaigns combine tools and methodology generating comprehensive campaign plans, targeting both the target accounts and the industry domain.

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Creating a Channel Marketing plan and go-to-market with your partners, based on corporate marketing strategy, is mandatory in every global company in order to create market-specific demand generation and brand recognition. Leveraging partner marketing teams and resources will generate a higher and more effective impact. Combining technology and best practices, Channel Marketing teams support partners worldwide in adapting and optimizing the local approach and lead generation.

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Each company has an untapped power-audience, a hidden asset = its Customers. Your customers can become your strongest growth engine with the right motivation and framework.
Advocate Marketing is a paradigm shift – an combination of methodology, community and automation that creates B2B brand advocacy. It’s a program that generates multiple customer interaction per month, within a VIP/advocate customer community, generating hundreds of customer efforts to promote your products / company.

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