Customer buying process has dramatically changed! Online and social aspects play an ever-growing part in the buying decision process, reported to influence 50%-70% of the consideration process, prior to directly engaging sales teams.

To capture customers online companies need to personalize their messaging, engage the customer in varies channels, synchronize online and offline marketing, and much more. In this Meetup we will discuss customer journey, marketing automation, global marketing and recommended tactics.

Your welcome to join IBM, Payoneer and ChannelSmart for a digital journey…

8:30 – 9:00 – Registration and coffee

09:15 – 10:30

1. Around the World with IBM – Itai Langer, ISV’s Business Development Manager, GTU, IBM
2. Who Needs Marketing Automation in B2B Marketing? – Gal Biran, CEO ChannelSmart
3. Deliver Exceptional Experience Across the Customer Journey- Limor Tzur, Commerce Sales Specialist, IBM

10:40 – 11:00 – coffee break

11:00 – 12:00

1. Powerful Email Tactics Payoneer Uses to Engage New and Existing Customers – Jonny Steel – VP Marketing, Payoneer
2. Make your channel partners worldwide generate leads for you! Automatically. – Gal Biran, CEO ChannelSmart

12:00-13:00 lunch